CB2’s doing it dapper with this hipxciting Hill-side houseware collection. A clashing array of blue-hue powerhouse pattern—in a limited availability run.

By creating a unique product available only for a short duration of time in a one-time batch quantity, we lay the foundation for the premise of exclusivity, thus creating the sense of urgency; leveraging the immediacy of sales and the ability to sell at a higher-end price point.

Strategy & Development, Set Design, Design, On-Set Art Direction