Incrementally appealing the audience with a high end authenticity—using capsules is a small batch resource to scale core; while creating a classic ready-wear culture.

Reconnecting with a maturing audience presses a hard reset affording an expectation of brand loyalty maintenance. Trading trend for a curated classic comfort culture through the active transference of lifestyle, ie: art, music, dance, food, travel, fitness and even relaxation by way of what is worn.

Design, Art Direction, Strategy, Identity, On-Set Art Direction